GM TEN
Company
General Motors
Type
Story
For years General Motors held a private launch party for new GM Vehicles at an annual “Fashion show for cars.” A runway for cars was created with a turntable spinning both car and celebrity in a light, audio and visual display of people and metal. Each event included A-List entertainment such as Beck, Kanye West, and John Legend to name a few. No Static was the obvious choice for this event, in which a turntable upstage would be transformed into the band set in less than 10 minutes, resulting in what industry specialists described as the fastest venue conversion ever known.